2026-01-08

The Argentine Football Association (AFA) and AYS Developers, a leading luxury real estate developer recognized for its strong sales performance, have signed a Regional Sponsorship Agreement for India in the lead-up to the 2026 FIFA World Cup.
This strategic partnership marks the beginning of a powerful collaboration that blends architectural excellence with sporting prestige. By joining forces, AYS Developers and the Argentine Football Association unite two institutions driven by legacy, precision, and passion—whether in building thriving communities or developing world-class football teams.
Both AFA and AYS Developers are leaders in their respective industries, widely recognized for their strategic vision, innovation, and commitment to excellence. This alliance reflects a strong connection between sports and the real estate sector, linking the moments that inspire millions with the places people proudly call home.
As part of the agreement, AYS Developers becomes the new Regional Sponsor of the Argentine National Teams in India. The sponsorship will be activated through high-visibility advertising campaigns, VIP events, and exclusive giveaways, including official AFA merchandise and matchday packages, offering clients and partners unforgettable experiences with one of the world’s most beloved football teams.
This regional agreement, effective immediately, reflects the international reach and global recognition of the Argentine National Team, supported by AFA’s consolidated strategy of worldwide brand expansion.
Claudio Fabián Tapia, President of the Argentine Football Association, stated:
“We are truly delighted to have AYS Developers, a leading and pioneering Indian real estate company, on board. This marks another milestone in the AFA’s international expansion, opening new markets where our National Team has millions of fans. This agreement allows our Association to consolidate its leading position in the Indian region and strengthen its global leadership in terms of sponsorships and international brands that support the AFA in this expansion. We welcome AYS Developers as a regional sponsor of our Association in India.”
Yulia Loshchukhina, CEO of AYS Developers, commented:
“Partnering with the AFA is a dream come true, just like our projects. Football inspires millions of people around the world, and at AYS Developers we are proud to support that spirit as we continue to develop homes, spaces, and cities that bring people together. We invest not only in real estate, but also in culture, community, and pride.”
Leandro Petersen, Commercial and Marketing Manager of the Argentine Football Association, added:
“This regional sponsorship with AYS Developers reflects the hard work of the Argentine Football Association in the global expansion of the AFA brand. It is a testament to the recognition of such important brands as AYS Developers in a region increasingly involved with the Argentine National Team. We are very happy to have the support of one of the most prominent luxury brands. We continue to strengthen our position as a leader in the sports market with AYS Developers as our new regional sponsor in India, paving the international way for the AFA brand and the Argentine National Team.” Source: afa.com.ar

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